2021 – Present
Bethesda
Nordic Marketing Manager
Supporting regional marketing strategy, partner activations, and go-to-market execution across the Nordics for one of gaming's most iconic publishers.
Nordic Marketing Manager • Bethesda
Gaming marketer.
Lifelong player.
I run Nordic marketing for Bethesda's biggest franchises — Fallout, The Elder Scrolls, Starfield, DOOM, Indiana Jones, and more. From event marketing at Gamescom, PAX, and DreamHack to influencer campaigns and partner activations.
Portfolio
Fallout
Starfield
The Elder Scrolls
Indiana Jones
DOOM
Deathloop
SteamWorld
Wolfenstein
Quake
From community volunteer to AAA launches.
2019 – 2021
Thunderful
Marketing Manager
Oversaw marketing for a portfolio of indie and mid-tier titles, building brand awareness and managing community-driven campaigns.
2016 – 2019
Tobii / Image & Form
Marketing & Community
Started in eye-tracking technology with Tobii, then pivoted into game marketing and community management at Image & Form (now Thunderful).
"Gaming isn't what I do. It's who I am."
A career built on a childhood obsession.
Before the job titles and the launch events, there were countless hours with a controller in hand. My roots in gaming inform everything I do as a marketer, because I'm always the player first.
Read more →Featured In
As seen & heard.
P3 Spel
Radio / Podcast
Discussing women in gaming and Nordic gaming culture on Sweden's leading gaming radio programme.
PAX East
Conference
Representing Bethesda and speaking on marketing strategy at one of the world's biggest gaming conventions.
Gamescom
Event
On the ground at Europe's largest gaming trade show, connecting press, community, and campaigns.
Get in touch.
Whether you're looking for a collaborator, a speaker, or just want to talk games, I'd love to hear from you.
Contact me